Critical Success Factor Report (Alley Cafe) Essay

Critical Success Factor Report (Alley Cafe) - Essay Example Apart from that, it has created a personal niche by conducting events with budding local talents. The Cafe offers a platform where talented enthusiasts perform live as well as display their arts and paintings on gallery walls of the Cafe. The gallery wall is a place where paintings and artworks of numerous new talents are displayed. Some of the well-known and preferred menus are baked organic beans, toast and scrambled eggs (Alley Cafà ©, 2014b). The objective of the report is to evaluate and analyse critical success factors for Alley Cafe. The current report is a retail audit of a medium sized retail organisation, Alley Cafe, with major focus on its critical success factors. The retail audit will help in identifying the current market demand and make future forecasts accordingly. This information will be subsequently used for recognizing success factors specific for the industry in which Alley Cafe operates. The research methodology includes both primary and secondary research. Primary research has been done by conducting a customer survey in order to analyse present market demand for Alley cafe and competitor’s positioning in the market. Secondary research includes extensive review of the company and competitors through literature study, articles, journals and authentic websites. Out of 177 respondents surveyed for retail audit, 83 never visited the Cafe (Figure 6). Taking the higher margin in each category for money spent, average monthly income for Alley Cafe is estimated to be around 1011 Euros. Also, majority of customers spend less than 15 Euros while visiting Alley Cafe. The demand for coffee is more during the winter season. Apart from that, United Kingdom is a majorly coffee consuming nation. Many new small and local coffee shops and snacks bar are being launched, increasing overall competitive environment of the local market (Figure 8). Also, survey results showed that customer demand for full English

M2A1 Essay Example | Topics and Well Written Essays - 750 words

M2A1 - Essay Example Dr. Samuelson, the founder and CEO of CardioFIb should accept investment from Greenhouse or not and Rudernman, the co-founder of Greenhouse should continue with this investment offer to CardioFib. These two key questions will be answered based on in depth analysis of the case study. Trends in venture capital Venture capital business is very much essential for today’s aspiring entrepreneurs for giving lives to their innovative ideas and insights. This business acts as catalyst for the any innovative innovations and risk associated entrepreneurship. It creates job opportunities, stimulates economic growth of a country or global economic growth and recovery. The venture capital industry has been undergoing in substantial transition. It is termed as rightsizing. The leading global players in this industry have been shrinking due to poor return on investment and decrease of potential new entrepreneurship to asking capital for venture. This industry enjoyed a substantial growth rate in pre dot com bubble era. The transition has been underway in quite slow motion due to frequent economic downturn in global economy. Still, the venture capital firms with wide market presence have been enjoying good return (Pearce & Haemming, 2012, p.1). Greenhouse relative to trends in venture capital Greenhouse was established at the time of global tech bubble. It missed out the pre era growth phase of this industry. The company business model is a single industry specific which is healthcare industry. Though the business operates with a narrow customer segment, but it had comparatively better opportunity and growth potentiality. The company achieved successful completion of $12 million fund raising within one and half year of establishment. Therefore, the fund raising potential of the company is very strong as it did it within an era economic slowdown in global economy due to tech bubble. Therefore, by comparing the business trend of the company with industry, it can be said th e company had developed a strong partner network to operate actively and to serve its target segment. Positioning of Greenhouse relative to venture capital industry The case describes the position of the company in early stage of 20th century and its first two years of its establishment. The company has very quickly developed potential partner network to raise fund to be ready to serve its target segment. It achieved more than its initial goal which developed considering the economic condition. But as a venture specialist for a specific and steady industry of healthcare instrument business, it was able to show quite attractive and noticeable business model to its investment network partners. The company developed its short goals by considering environmental factors to make a strong foothold in the venture capital industry. Greenhouse target "deals" relative to Greenhouse resources, relative competitive position and advantages The company has set target or business goals with a deter mination. It desired to less prediction of cash availability, accept funding after in depth scrutiny of Target Company with high consideration of crunch downs. The company also concentrated on fewer deals with comparatively stronger competition from premier deals. It can reduce the future risk of return on lower investment. It also expected few financing after initial funding to be ready next potential funding. Pros and cons for participating